Approach
Rebuilt the interface hierarchy into progressive layers and simplified the setup path.
Case 01
Hypnotik FX Smart Lighting
Challenge
The control surface was dense and onboarding was difficult for first-time users.
Outcome
Faster first action completion and lower confusion for routine lighting tasks.
Case 02
RepairMate AU Repair Booking
Challenge
Customers needed a trusted booking and status journey while operations required faster handoff.
Approach
- Unified visual hierarchy across web and campaign assets.
- Reframed booking states with trust-first language.
- Added reusable modules for recurring support scenarios.
Outcome
A cleaner handoff flow and clearer campaign language that reduced support friction.
Case 03
Global Landing System
Challenge
The layout had no consistent scaling model for new content and devices.
Approach
Built a reusable spacing and typography system that supports rapid section stacking.
Outcome
A modular landing system that remains stable across sizes and campaign variations.
Other work
Brand systems, commerce, and campaigns
Xelvian Identity
Identity system and brand foundations for a technology studio.
Liumia & Alif Online
End-to-end campaign execution across seasonal social drops.